With Google’s AI Max campaigns becoming the new standard in digital advertising, brands need a clear strategy to get results. Simply turning on automation isn’t enough. Success lies in how you structure the campaign – and that’s where we excel.
Why Structure Matters
AI Max leverages machine learning to distribute ads across all Google platforms. But its effectiveness depends heavily on the signals, assets and goals you provide. Poor inputs lead to average outcomes. Proper structure makes the difference between break-even performance and exponential return.
Our Strategic Framework
At Born28, we follow a tested playbook to build robust AI Max campaigns. It starts with three core components: goal alignment, audience signalling and creative modularity.
Goal Alignment
Every campaign begins with a deep dive into business objectives. Are you aiming for lead generation, direct sales or product discovery? We map each objective to performance metrics and platform settings.
Audience Signalling
AI Max learns from input. We feed it curated audience lists, custom data segments and real-time intent signals. This helps the AI skip the learning phase and start optimising from day one.
Creative Modularity
Creative assets are structured in a way that AI Max can mix and match across formats. Text, visuals, calls-to-action – each element is built to perform independently or in combination.
Continuous Feedback Loop
We monitor performance at micro and macro levels. We identify which creative combinations drive the best ROAS, when to adjust bid strategies and how to feed fresh data into the system. This creates a continuous loop of testing and optimisation.
Balancing Automation with Strategy
The key to our success is our ability to balance automation with hands-on strategy. We use AI to scale but keep human oversight in the loop to ensure brand consistency and campaign health.
The Born28 Edge
Many agencies claim to know AI, but we live it. Our team includes data analysts, content strategists and media planners who collaborate to deliver campaigns that don’t just work – they outperform.
Final Thoughts
AI Max is powerful, but like any tool, its results depend on the hands that wield it. At Born28, we provide the structure, insights and agility needed to turn AI Max into a revenue engine for your brand.