In 2025, high-performing marketing funnels are built using artificial intelligence. The era of linear, static ad funnels is behind us. Brands are now adopting AI to create adaptive, responsive experiences that guide users through each stage of the journey – from awareness to retention.
An AI-powered funnel offers more than automation. It enables smarter decision-making by analysing behaviour patterns and responding in real time. At Born28, we craft AI funnels tailored to each brand’s goals, audiences and platforms. Our process is rooted in insight, powered by technology and driven by performance.
1. Awareness – Dynamic Targeting
The top of the funnel is no longer about casting a wide net. With AI, we identify high-intent users based on contextual signals, search behaviour and interaction history. We deploy creatives in the formats that resonate best – whether short-form video, carousels or interactive banners – and we test them continuously.
2. Consideration – Real-Time Sequencing
Once we capture attention, the next phase focuses on nurturing interest. AI enables us to serve content sequences based on user behaviour. If a user interacts with a product feature video, we may follow up with customer reviews or comparison tools. The funnel adjusts dynamically depending on how users engage.
3. Conversion – Predictive Offers
At the decision point, AI helps us optimise messaging, offer placement and format. We identify which triggers move users to act – from limited-time promotions to personalised incentives. AI also forecasts when a user is most likely to convert and prioritises delivery during that window.
4. Retention – Behavioural Insights
The funnel does not stop at conversion. Retention strategies use predictive analytics to determine when a user is likely to drop off or re-engage. We design automated flows for upselling, loyalty and win-back, ensuring that customers continue to receive relevant communication.
We ensure that creative strategy and funnel design are connected. Each asset is created with a purpose, enabling AI to remix elements based on user profiles. This modular approach improves both efficiency and scalability.
In 2025, the perfect funnel is not one-size-fits-all. It is responsive, predictive and user-first. With the right structure in place, powered by AI and guided by strategy, we build funnels that convert – and continue to deliver long after the first purchase.